Our passion for innovation and creativity spans the globe, allowing us to cultivate curiosity and inspire new ways of thinking in collaboration with clients and thought leaders worldwide.
Artistic Lab, Dubai
Artistic Milliners Experience Centre in Dubai offers an opportunity to our customers and partners to stay a step ahead of the market, interpret upcoming trends and bring their creative visions to life. This platform not only strengthens ties with premium denim and associated companies but also enables closer working relationships with brands to achieve mutual goals such as taking beautiful, sustainable concepts from ideas to catalogues. Our experience centres are a hub for design rethinking and creating jeans from dreams.
Soho Incubator, NYC
Our Soho experience centre in New York is curated as an environment for innovation, co-creation and connection. We want to create a collaborative space for new ideas, conversations and experiences. The idea is to inspire the creative mindset, cultivate curiosity and provoke new ways of thinking. The experience centre also showcases our latest collections and the different raw material we use to make clean denim.
The experience centre is also home to Soho Masterclass - a collaborative learning platform where we enable intellectual discussions by recognized experts and industry leaders, who address current trends and best practices to inspire the future of denim industry.
SFI is a 360° design studio and denim laundry. It provides denim brands and designers with the innovative tools they need to tackle the unique challenges inherent to making jeans while utilizing the most sustainable methods and technologies. Our team has expertise in digital 3D design, technical design, product development, market research and trend forecasting, fabric development and sourcing, as well as garment construction, design and wash development.