ARTISTIC MILLINERS TEAMS UP WITH LEONARDO DICAPRIO BACKED NATURE COATINGS FOR BIO BASED CARBON-NEGATIVE DYED COLLECTION
15 September 2023
A new capsule collection from denim manufacturer Artistic Milliners highlights the industry’s growing appetite for non-toxic, bio-based dyes.
The Karachi, Pakistan-based producer has teamed with biochemicals innovator Nature Coatings on a forthcoming range of 100-percent cotton denim staples, including a jacket, jean and skirt made with BioBlack TX, the company’s hero product.
Developed as a green alternative to petroleum-based black-tone dye, the chemistry contains a proprietary pigment derived from industrial wood waste that comes from sustainably managed, certified sources. The carbon-negative black pigment dispersion’s unique blue undertone lends depth to a garment’s coloring, while also demonstrating superior lightfastness to conventional dyes, with an eight out of eight rating on the American Standard Test Measure scale.
The capsule includes a denim jacket, jeans and skirt. The multinational denim maker, which also owns sustainability-focused Los Angeles denim laundry and design studio Star Fades International (SFI), is focused on adopting environmentally conscious processes across its operations. This summer, SFI launched a new office in Guatemala to support the firm’s nearshoring efforts, featuring environmentally certified materials, dyes and inputs sourced from the U.S., Mexico and Central America. Meanwhile, Artistic Milliners employs cutting-edge automation and green energy, and also operates a wastewater treatment plant with the capacity to process over 780,000 gallons of water from its laundries each day.
According to Artistic Milliners director of product and research Baber Sultan, the strategic partnership will help the group advance its green commitments, with the capsule collection representing the realization of a relationship that began in 2021. “BioBlack TX has allowed us to take a massive leap forward in our sustainability goals,” he said. “We are dedicated to embracing innovative technologies that not only enhance product performance but also reduce our environmental impact.”
The incorporation of BioBlack TX will help Artistic Milliners accelerate its decarbonization efforts, placing it ahead of upcoming industry regulations related to emissions and climate change. The solution’s Polycyclic Aromatic Hydrocarbons (PAHs) carcinogen content is also undetectable, posing no health risks to wearers.
“At Nature Coatings, we are driven by the vision of a sustainable world,” Nature Coatings CEO Jane Palmer said, noting that the green chemistry firm seeks to make use of materials that would normally go to waste. Earlier this year, the Las Vegas, Nevada-based business received a $2.45 million cash infusion from climate-focused venture capital firm Regeneration.VC, social impact investors The 22 Fund, safe chemistry investment firm Safer Made, women-focused VC Portfolia, and actor and environmentalist Leonardo DiCaprio. The funding round aims to expedite BioBlack TX’s growth by bolstering manufacturing and global distribution.
Nature Coatings recently received $2.45 million in funding from environmentally-focused venture capital firms.
“Teaming up with Artistic Milliners in our latest collection has been an inspiring journey,” Palmer added. “Together, we’ve been able to create a truly remarkable collection that showcases the potential of clean chemical solutions in the fashion industry.”